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Havana Club Seleccion de Maestros: |
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PRESS INFORMATION:
Havana Club International S.A. is embracing its strong Cuban heritage with the launch of Havana Club Selección de Maestros. This latest addition to the range will be available in key markets from October 2010 and is set to drive the emerging ultra premium rum category. Highlighting the collective involvement of six experienced Maestros Roneros, led by the talented Don Jose Navarro*, Havana Club Selección de Maestros is the perfect expression of their collective work. Selecting the finest quality rums which stand apart for their exceptional characteristics, these hand-picked rums are then blended and aged in specially selected barrels that are chosen by the Maestros Roneros for the powerful, aromatic potential of their wood. The unique aged rum is then bottled straight from the barrel at 45% AB. VTest launched in some markets as Havana Club Cuban Barrel Proof, the newly named Selección de Maestros has already been recognised as a high-quality, ultra-premium rum, having been awarded a Gold medal by three of the world’s most influential spirits competitions: the San Francisco World Spirits Award, the Beverage Testing Institute’s International Review of Spirits and the International Wine and Spirit Competition. Marc Beuve-Méry, managing director of Havana Club International S.A., said: “As the No 1 authentic Cuban rum, we place huge importance on the heritage of Havana Club, and we believe this quality, award-winning rum perfectly reflects that. We are confident that Havana Club Selección de Maestros will invigorate the ultra-premium rum category by appealing to discerning rum connoisseurs around the world, and will eventually mirror the success of Havana Club 7 Year Old in the super-premium category. Don José Navarro added: “The Maestros Roneros and I are proud of Havana Club Selección de Maestros, as we dedicate a lot of our personal time and energy to ensure that it is exceptional in its taste and flavour. We are delighted that this unique rum is now more widely available to real rum enthusiasts around the world.” Given its unique blending and bottling process, the packaging of Selección de Maestros has been designed to reflect the quality, status and authenticity of this inimitable Havana Club rum. The bottle shape has elements reminiscent of the prestige Havana Club expression Máximo Extra Añejo, creating a clear differentiation from the core range, which includes the two flagship rums Havana Club 7 Year Old and Havana Club 3 Year Old. The bottle also incorporates a thick base, debossed and embossed luxury labelling and an authentic cork. A neck tag label further highlights its rich Cuban roots, while the wood-effect box in which it is encased references authentic Cuban cigars, tradition and craftsmanship.
* Having dedicated almost 40 years of his life to Havana Club, Don José Navarro, together with his team of five Maestros Roneros, is committed to ensuring quality throughout the unique blending and ageing processes. Through passion, patience and precision, his devotion to the Cuban rum-making tradition is unwavering. The five Cuban Maestros Roneros spend a minimum of 15 years with him, learning the profession and in time, inheriting the production secrets of the authentic Cuban rum.
Selección de Maestros Tasting Notes: Appearance: Havana Club Selección de Maestros distinguishes itself by a warm amber hue, with a deep, red glow. Nose: A light nose of toasted pecan and spice aromas that reveals more robust origins with tobacco aromas and the presence of wood character. Palate: A round and buoyant entry leads to a complex, flavourful, full-bodied palate of cocoa, coffee, sweet tobacco and brown spices. Finish: A pleasant smoky oak and spice finish blended with candied fruits, to give the experience a remarkable balance. Perfect serve: Havana Club Selección de Maestros is best enjoyed by rum connoisseurs as a slow-sipping rum, neat or on the rocks.
I received a bottle, so more details will follow later!
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