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On February 15 2010, Mosaiq Inc. announced that it has acquired the global rights to the Lemon Hart Rum brand from Pernod Ricard. Financial details of the transaction were not disclosed. Marketing and sales transition of the brand to Mosaiq has been completed while production transition will be completed by the end of June 2010.

Established in 1804, the Lemon Hart brand has a rich heritage in the global rum category. In the late 18th century, Mr. Lemon Hart became the first supplier of rum to the British Royal Navy. In 1804, he moved his business from his small merchants premises in Cornwall, England to London and soon casks of the finest rums were brought across the high seas from the Caribbean, to be blended into a rare and magnificent product which today, over two centuries later, remains a drink to be savoured. Today, Lemon Hart Rum continues to be the #1 Imported Dark Rum in Canada, appreciated for both its rich heritage and taste.

The acquisition of Lemon Hart lifts Mosaiq to number one in the Imported Dark Rum segment in Canada with a 41% share of market. "We are very excited about adding a premium brand like Lemon Hart to the Mosaiq owned-brands portfolio. This purchase solidifies our strategic vision to expand our National presence within select categories, through acquisition and agency representation", said Pierre Thériault, Executive Vice President, Mosaiq Inc.

The same day Mosaiq Inc. announced that it has assigned sales representation of the Lemon Hart Rum brand in British Columbia and Alberta to The Bacchus Group and that it has assigned sales representation of the Lemon Hart Rum brand in Saskatchewan and Manitoba to Empson Canada. . Both appointments are effective immediately.

The Bacchus Group is a leading Western sales and marketing agent in beverage alcohol. “We are delighted to be representing the Lemon Hart brand”, said Jim Marion, Vice President, The Bacchus Group. “As the leading imported dark rum in both BC and Alberta, Lemon Hart’s heritage and premium credentials fit perfectly with our mission of bringing Western Canadian consumers the very best brands in beverage alcohol”. “Today’s rum consumers are seeking out more flavourful taste experiences”, said Pierre Thériault, Executive Vice President, Mosaiq Inc., “and Lemon Hart is well positioned to meet this emerging trend. We look forward to the opportunity of working closely with The Bacchus Group and the Liquor Boards to build Lemon Hart’s industry profile”.

Empson Canada is a leading sales and marketing agency in beverage alcohol. “We look forward to representing Lemon Hart Rum”, said Christopher Ellyin, Chief Operating Officer, Empson Canada. “As the leading imported dark rum in Canada, Lemon Hart’s heritage and premium credentials complement our mission of bringing Canadian consumers truly premium brands”. “Today’s rum consumers are seeking more flavourful taste experiences”, said Pierre Thériault, Executive Vice President, Mosaiq Inc., “and Lemon Hart is well positioned to meet this emerging trend. We look forward to the opportunity of working closely with Empson Canada and the Liquor Boards in Saskatchewan and Manitoba to build Lemon Hart’s industry profile”.

About Mosaiq:

Mosaiq is a leading marketer of beverage alcohol brands with a prestigious portfolio across the wine, imported beer, ready-to-drink and spirits categories. Established in 1998, Mosaiq is an independently owned company firmly dedicated to building brands that complement the lifestyles of today’s discerning consumers.

About The Bacchus Group:

The Bacchus Group was founded in 1961 and is a leading sales and marketing agency in Western Canada with a prestigious beverage alcohol portfolio. Dedicated to building long-term commitments and relationships with its suppliers and customers, The Bacchus Group represents a broad range of premium brands targeted to Western Canadians.

About Empson Canada:

Empson Canada was formed in 2001 and is a leading sales and marketing agency with a premium beverage alcohol portfolio. Empson Canada is part of Empson & Co, a global company, distributing premium products in over 20 countries. The company was founded in 1970 and is headquartered in Milan, Italy.

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